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CBS EXECUTIVE EDUCATION MASTERCLASS SERIES PRESENTS: DIGITAL ENGAGEMENT SERIES 

The digital engagement masterclass series combines five one-day masterclasses into one program that will bring you up to speed with everything a digital marketing professional needs to succeed in the global marketplace.

If you take all 5 sessions of the series, the total cost will be $2,295, or $2,045 for Curtin Staff/Alumni/Current Students, providing you with a saving of $350!
 

Week 1: Digital Marketing and Content Creation

In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for digital marketing specialists. In our Digital Marketing and Content Creation masterclass you will explore potential platforms and means for content dissemination and identify potential opportunities for maximising content

Date: Wednesday 25 September
Time: 9.00am – 4.30pm
Location: 137 St Georges Tce Perth
General Price: $529.00
Curtin Alumni and Current Staff/Students: $479.00
Registrations close: 24 September 2019
Cost includes Morning tea, lunch and afternoon tea on the day as well as some training materials.

Week 2: E-Commerce and Social Media Marketing for the Chinese Market

The digital landscape in China is growing fast and changing rapidly; but most importantly, operates in a significantly different manner from the rest of the world. Navigating Chinese e-commerce and social media marketing is a challenging task, but can be extremely rewarding if managed properly. The masterclass is facilitated by Chinese digital marketing expert Dr Mingming Cheng, drawing on his insights from research, consultancy, real life industry and best practices.

Date: Wednesday 2 October
Time: 9.00am – 4.30pm
Location: 137 St Georges Tce Perth
General Price: $529.00
Curtin Alumni and Current Staff/Students: $479.00
Registrations close: 1 October 2019
Cost includes Morning tea, lunch and afternoon tea on the day as well as some training materials.

Week 3: Digital User Experience Design: Designing for Humans

User Experience (UX) is where research and design are applied to create interactions with products and platforms that users love. UX focuses on developing a deep understanding of users, what they need, what they value, their abilities, and also their limitations. In this one-day masterclass, you’ll learn how to evaluate and apply UX design to optimise the customer experience.

Date: Wednesday 9 October
Time: 9.00am – 4.30pm
Location: 137 St Georges Tce Perth
General Price: $529.00
Curtin Alumni and Current Staff/Students: $479.00
Registrations close: 8 October 2019
Cost includes Morning tea, lunch and afternoon tea on the day as well as some training materials.

Week 4: Digital User Experience Design: Prototyping and Iterating

Are you designing your digital platform in the most efficient way possible? An iterative design process gives you the freedom to rapidly develop and test prototypes, and to refine your design based on real user interaction before you’ve gone past the point of no return. In this one-day masterclass, you’ll learn how to optimise the customer experience through prototyping and iteration.

Date: Wednesday 16 October
Time: 9.00am – 4.30pm
Location: 137 St Georges Tce Perth
General Price: $529.00
Curtin Alumni and Current Staff/Students: $479.00
Registrations close: 15 October 2019
Cost includes Morning tea, lunch and afternoon tea on the day as well as some training materials.

Week 5: Digital Storytelling and Reputation Management

The digital landscape is fast-paced and continually changing. It is a challenging and exciting environment in which to work, with unique opportunities for communicators to build and safeguard an organisation’s profile, brand and reputation. This masterclass is facilitated by communication experts Bridget Tombleson and Dr Katharina Wolf and draws on insights from research, real life case studies and best practice examples. You will gain deeper insights through practical, hands-on sessions, drawing on recent case studies and best practice examples.

Date: Wednesday 23 October
Time: 9.00am – 4.30pm
Location: 137 St Georges Tce Perth
General Price: $529.00
Curtin Alumni and Current Staff/Students: $479.00
Registrations close: 22 October 2019
Cost includes Morning tea, lunch and afternoon tea on the day as well as some training materials.

Purchase all 5 sessions of the series:

General Price:  $2295.00 pp

Curtin Alumni and Current Staff/Students:  $2045.00 pp

For more information please contact execed@curtin.edu.au or click here

CANCELLATION POLICY:

Full refund or transfer to next Masterclass if booking is cancelled 7 days prior to start date.



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